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Big changes for Arctic Cat brand

Like most of you, we were surprised by the announcement that Arctic Cat was acquired by Textron Motors over the winter. The news meant a much-needed infusion of funding for the Cat company, and a whole new level of market share for Textron. Good news for both companies. But what does it mean for the consumer? That news seems to be pretty good, too. Recently, Textron held a meeting of select dealers and press near Dallas, Texas, to let…

The Cat Out of the Bag

For the ATV and UTV side of life, The Arctic Cat brands are being folded into the Textron Off Road banner. This means that going forward, with new model introductions from here, Wildcats will now be Textron Off Road Wildcats. The same goes for Prowlers and Altera ATVs. This rebranding will take place over the next six-plus months.

To check the article, head here: Textron Off Road Replacing Arctic Cat Name - ATV.com
 
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